Toby Malbec is an “operational technologist” who brings over twenty-five years of technical and operational expertise to his clients. Toby manages the day to day operations for ConStrata and works personally with many of the organization’s top clients to help them leverage their technology investments to bring measurable results to the company’s business operations.

He began his career in the hotel industry coming up through the ranks of operations before getting into the technology domain as hotels were first beginning to embrace the value of technology as a mainstream affordable operational tool. He was responsible for the design and development of some of the first PC-based PMS for small to mid-sized hotels as well as working on the design of early touchscreen-based POS systems. After ten years in hospitality, Toby was recruited by Saks Fifth Avenue to head up their client-facing technology initiatives and was responsible for managing the development of several key applications.

In 2004, Toby assumed the role of Vice President of Business Development for Springer-Miller Systems, one of the premier PMS companies in the world with applications designed for the resort and high-end luxury properties. In 2008, he joined the IPC (Independent Purchasing Co-Operative), the franchisee-owned arm for Subway restaurants, and was responsible for building and managing the team to build the in-house proprietary restaurant technology platform that would create a standard POS and technology platform for all restaurants worldwide. Subway is the world’s largest restaurant chain with over 27,000 units in over 100 countries.

In his extensive career Toby has published dozens of articles and spoken at conferences around the world extolling the importance of technology as a vehicle to deliver operational efficiency and to create a strategic business differentiation.. Along with being fluent in French, Toby is an avid cyclist and an accomplished amateur photographer.